unholytrinity: May 2011

Narrative – What is the story of the ad, characters, settings, conflicts, resolutions?

This L’Oreal advert is a lot like all of them, with a lot of similarities but with a different story to it. This advert is showing that beautiful women in a dream like room with mirrors and her saying how amazing she feels because of the shampoo she has used, then a boy comes along.

The whole idea of this advert is to say to the audience that if you sue shampoo your partner or even someone you don’t know will be more attracted to you as your hair will be a shine to them as it is so smooth and silky.

Mise-en-scene (What colours, sets and props are used? Why?)

As the other advert that I was analysing this is very similar and all L’Oreal advert have the same story line and way of advertising in a way that will bring the audience to watch it. There is one main colour in this advert which is pink, the women in the advert is in a pink dress and the room that she is in is also pink with mirrors around so everywhere you will it will be pink, this is because of the bottle of the L’Oreal shampoo is pink and they have used a technique as the other advert did to make it affective and purposely do this to make the whole idea of selling it more real and to show how using this shampoo is glamorous and will make you feel amazing. The mirrors in this advert are used especially used so all you see around the room and on the advert is pink and to see the women who is advertising it everywhere.

Target Audience – Who is the product for?

The target audience in this advert is aimed at women in general, any age range but mainly for 16+. When women see this advert and the fact that a woman is advertising it will a lot of beauty will automatically attracted the target audience, as they will want to have hair and the confidence that the women has got to make themselves feel better, also by using a man in this advert it is telling the women that it is aimed at that the men will be all over them and want them because of their hair and make them more attracted.

Sounds - What can you hear?

The sound that is in this advert is music in the background, the music is a soft gentle rhythm to make the advert seem calming and tense. All way through the advert is a voice over of a woman’s voice talking about the shampoo and how much it makes your hair shine as well as using some facts and percentages of the women that have been surveyed. By using a woman’s voice for speaking about the shampoo is a good thing to use as it is explaining about the shampoo and it seems more realistic. At the end of the advert the woman that is in the advert says “because your worth it” which is the slogan for L’Oreal shampoo, it’s a boost for women and a message to say that your are all worth to feel good about yourself if you buy this shampoo.

Advertising Techniques – What techniques are used and why?

In this advert there are many different techniques that are being used that are similar and very much like all techniques that are used in all L’Oreal adverts getting across the same message. Beauty appeal is the main advertising technique that is used in this advert and in all of the ads, by using a beautiful woman in a advert that is promoting beauty for hair is a effective way of advertising because the women that are targeted to it will be affected straight away and the women will want to have a look this the women on the advert and have hair like that which makes you feel amazing about yourself and have a lot of confidence. Sex appeal is another powerful technique that is used in this advert, as a man is introduced in this ad which is sending the message across to the women that if you buy this shampoo then men will be attracted to you more as they will love your hair more because it could make you more beautiful, not just on the outside. Another technique that is used and is used on all L’Oreal advert is the colour contrast, whatever the colour of the bottle is in the advert is the colour of the whole advert or parts of it, this is to make the advert more effective and how more power to it.

Camera Shots – What shots are used and why?

In this advert there are a lot of different camera shots and angels that are being used, all for the same reason. A lot of close ups are shown in the advert for the facial expressions to show how the advert is making the women feel and how happy it is to have hair like her because of the L’Oreal shampoo. In the room with mirrors long shots are used to show all of the surrounding and the setting of the scene and how effective the mirrors are because all you see is the woman everywhere and the colour of the room.