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Showing posts with label Loreal Focus Group. Show all posts
Showing posts with label Loreal Focus Group. Show all posts

Thursday, 21 April 2011

Loreal Focus Group

We conducted a focus group of a selection of our intended target audience to find out whether they used loreal, why they did or didn't and what would convince them to buy it in the future. The focus group is attached below

Posted by AlexandraJessiaRuss at 03:00 1 comment:
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Labels: Loreal Focus Group
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Pre Production

  • Idea Generation JP Mind Map
  • Idea Generation SC Mind Map
  • Ideas Genertaion Mind Map AW
  • Location Reconnaissance for Advertisement 1
  • Location Reconnaissance for Advertisement 2
  • Production Schedule 1 JP
  • Production Schedule 2 JP
  • Production Schedule Call Sheet 1 JP
  • Production Schedule Call Sheet 2 JP
  • Risk Assessment For Advert 1 JP
  • Risk Assessment For Advert 2 JP
  • Script Advert 1 - SC
  • Script Advert 2
  • Treatment For Advert 1 JP

Research

  • Advert Analysis - AW
  • Advert Analysis 2- AW
  • L'OrĂ©al shampoo and competitors
  • L'oreal Advert Analysis- SC
  • Primary Research Questionnaire Analysis
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